29 April 2016
Press release Webprint (translated from Dutch)
Smartphoto group NV, one of the leading European players in photo e-commerce, reached a final agreement on 29 April 2016 with respect to the acquisition of Webprint International BV from investment company Infestos based in Enschede.
Webprint, based in Oldenzaal, The Netherlands, is one of the market leaders in the Netherlands in personal photo products, such as photo books, cards, wall decoration, photo gifts and individual photoprints, which are also offered through the website www.webprint.nl. The company is one of the pioneers in photo prints on the internet and has a great brand recognition in the Netherlands. Webprint had a turnover of approximately € 12 million in 2015.
Through this transaction Smartphoto gains a strong commercial position in the Netherlands and with a combined turnover of more than € 46 million the group demonstrates its European ambition.
This acquisition combines knowledge of the consumer market, customer focus and brand awareness of Webprint with the knowledge of Smartphoto in the field of technology, marketing and production of personal photo products.
“We are very pleased to welcome the Webprint team so that we can combine our talents and strengths for our customers across Europe. Webprint brings a strong and recognizable brand with a corporate culture that, like ours, focuses on customer satisfaction,” said Stef De Corte, CEO of Smartphoto Group.
Frank van Run, CEO of Webprint adds: “We are very proud to be part of one of the largest and leading companies for photo products in Europe. This combination enables us to further improve our offering and services to our customers in the Netherlands and beyond.”
The transaction was completed on April 29, 2016. Both the management and all Webprint employees will be part of the Smartphoto group, but continue to operate under the Webprint brand.